Reviving the economy

Phoenix Park Projects is a company dedicated to building industrial parks in Nigeria and beyond. Manufacturing is the bedrock of any successful economy. The company aims to bridge the gap in the manufacturing sector through plug in industrial hubs that are environmentally friendly and sustainable.

The company is made up of a wide range of seasoned professionals from Africa, Europe and USA.

Phoenix concept

A version of the phoenix myth is that it never dies, it is consumed by it’s own fire and rises back from it’s ashes. The grooves on the icon are related to the grooves of a motor to symbolize industry. It is formed from the shape of the head of a phoenix from side view. That’s the spirit / engine that runs the project.

The 3 P’s come together to form the illustration of sustainability, renewables and industry. The head of the phoenix is repeated in the letter forms; the phoenix exists in all forms and is everywhere.

Sustainable identity

The system was kept simple for three reasons: easy adaptability across digital platforms, easy reproduction on various materials and the proper communication of the mission of the brand at every touch point.

Phoenix in reality

An identity system must work in black & white to ensure it can function under various conditions.

The icon is also put on different related surfaces to ensure a wide array of usability. A logo tends to be used in various environments, it’s important to test that it can function effectively.

So much ahead.

This project will always have a special place. Its the first official project I ever worked on and learnt a lot through the process. I’m also a member of the company and there’s a whole lot in the works. Excited about the fourth industrial revolution and phoenix is committed to making massive impact. There’s also a skills training program to train youths on key digital and soft skills. Looking forward to a more prosperous economy for the masses.